Indoor Billboard Advertising Association

"When restroom advertising viewers are shopping for a product or service, retention
of that particular product or service advertised raises to an 85% rate."
> Market Intelligence Media Research

> Advertising Agencies looking for the most bang for their client's buck
> Anyone who has a product or service to sell
> Existing indoor billboard companies
> Anyone wanting to open a restroom advertising company

The IBAA is the first stop for advertising agencies, entrepreneurs and businesses looking for the most cost-effective, targeted way to advertise their product. Since 1998, the IBAA has served as the information clearinghouse, promotional arm and regulatory agency for restroom advertising companies throughout the United States and Canada.

Restroom advertising captures the attention of the young and affluent* 21-35 year old demographic. While sometimes referred to as "non-traditional" advertising, restroom advertising is widely-recognized as an extremely targeted, well-received advertising medium.

*NEWAD Media

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Book Now for Our
2012 Annual IBAA Conference!
Monte Carlo Hotel and Casino, Las Vegas, NV
October 4th-6th, 2012

It’s official; the Indoor Billboard Advertising Association is rolling
back to Las Vegas October 4th-6th, 2012 for our 15th Annual
IBAA Conference!

We’re headed to the sparkling Monte Carlo Resort & Casino
right in the middle of the world-famous Las Vegas ‘Strip’ and
we’ve negotiated some tremendous room rates for attendees,
not to mention a “Jackpot” of content. Add to that, a goldmine
of a chance to network, mingle, and learn from other
indoor operators.

We’ll also have for companies to reach our members via
“Sponsor” opportunities and chance present your products/services
to our members. Did I mention “Las Vegas?”

Our negotiated room rates are only good until September 1, 2012,
so make your room reservations early.

Here are some specifics:
(Note: Conference Registration Fee is separate from the Room Registration)

2012 IBAA Annual Conference: “Vegas, Too”

Las Vegas, NV
October 4th – 6th, 2012

Conference Registration Fee
= $150 per person (Early Registration until August 1st)
= $225 per person (After August 1st)
(Includes content, reception, breakfast, lunch, happy hour

Register today by contacting John Koenig:
director@indooradvertising.org
503-998-3465
Payable via Paypal.com (to scoop@waterclosetmedia.com),
credit card (call), or check (until August 1)

Monte Carlo Room Registration (before Sept 1st)
Monte Carlo Resort & Casino
3770 Las Vegas Blvd.
Las Vegas, NV 89109

We’ve negotiated tremendous rates for this time of year and the Monte Carlo
has earned the coveted AAA 4-STAR rating for 2012. (www.montecarlo.com)

Our negotiated room rate is good only until September 1st, so make your
reservations early. For your convenience, the special IBAA rate can be
applied if you are arriving a day or two early and/or staying a day or two longer.

Thursday night rate = $70 (+ applicable resort fee* and tax)
Friday/Saturday night rate = $115 (+ resort fee* and tax)

Call Monte Carlo reservations directly at 1-800-311-8999 and reference the
group name “Indoor Billboard Advertising Association” or group code – XIBBA12
…or book your room online at: https://resweb.passkey.com/go/XIBAA12

*Monte Carlo’s ‘resort fee’ has been reduced to $20 day and includes free in-room
Wi-Fi, free parking, health club use, and other room amenities (water, coffee)

IBAA 2012 Preliminary Conference Schedule
Oct 4th-6th, 2012

Agenda
(preliminary, more detailed agenda to follow)

Thursday Evening: Welcome Reception-Happy Hour 7pm-9pm

Friday Morning: Breakfast/Speakers/Meeting 8am-noon

Friday Afternoon: Lunch/Speakers/Meeting/ noon-5pm
Sponsor Presentations

Friday: Happy Hour 6pm-7:30pm

Saturday: Breakfast and Meeting 8:30 am-1pm
(Indoor Advertising Companies only)

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2011 IBAA Annual Conference:
at Golden Nugget Hotel & Casino
“Vegas, Baby!”

Many thanks to the attendees, sponsors and speakers at the 14th annual IBAA
conference at the Golden Nugget in Las Vegas, October 13 - 15th. In case you
missed it, we had one of our best turnouts for an annual IBAA Conference in a decade.
We also had a visit from "Elvis" himself. Seriously. Viva Las Vegas!

"Making Ourselves Experts" could be the subtitle of our gathering as we had ample
opportunities to share and now broadcast what we learned in Vegas. We certainly hit the
Jackpot with valuable content provided by our scheduled speakers, and also the
immeasurable value of the sharing ideas over the course of the weekend during happy
hours and mixers. Ask anyone who attended, and you'll certainly hear that we dug deeper
into media buying trends and opportunities for indoor, thanks to presentations and round
table discussions that were spearheaded by Leith El Hassan from Ad Council, and Ron
Speechly from SRDS. Our Keynote Speaker, Kent Lewis, from Anvil Media added a true
golden nugget, with his presentation on adding "placed based" technologies to our
offerings with ancillary ideas from QR Codes, Near Field Technology, SMS and how we
can all “ Maximize and Amplify” our client's campaigns via emerging trends in Mobile.
While some members are at the forefront of using the latest technologies (and how they
tie in with Social Media, websites and publicity), Kent also hit on the next wave of products
and services that we as indoor operators have huge upside opportunities. VIEW NOW

Add to that Elvis. Ok really we did have Elvis, albeit it was "Mini-Elvis", and LA-based
entertainer who bills himself as "Mini-E-the miniature Elvis impersonator", who regaled
the group with everything from Elvis to rap during a hospitality party in one of the resort
suites. To catch a glimpse VIEW NOW

You'll soon see and hear that what happened in Vegas, certainly wont stay in Vegas as
our members start adding some of the ideas, and offerings to their indoor operations
over the next year.