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"When restroom advertising viewers are
shopping for a product or service, retention
of that particular product or service advertised raises to an 85%
rate."
> Market Intelligence Media
Research
WHO NEEDS THE IBAA...
> Advertising Agencies looking for the most
bang for their client's buck
> Anyone who has a product or service to sell
> Existing indoor billboard companies
> Anyone wanting to open a restroom advertising company
The IBAA is the first stop for advertising agencies, entrepreneurs
and businesses looking for the most
cost-effective, targeted way to advertise their product.
Since 1998, the IBAA has served as the information clearinghouse,
promotional arm and regulatory agency for restroom advertising companies
throughout the United States and Canada.
Restroom advertising captures the attention of the young
and affluent* 21-35 year old demographic. While
sometimes referred to as "non-traditional" advertising,
restroom advertising is widely-recognized
as an extremely targeted, well-received advertising medium.
*NEWAD Media
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2011 IBAA Annual
Conference:
at Golden Nugget Hotel & Casino
“Vegas,
Baby!”
Many thanks to the attendees, sponsors and speakers
at the 14th annual IBAA
conference at the Golden Nugget in Las Vegas, October 13 - 15th.
In case you
missed it, we had one of our best turnouts for an annual IBAA Conference
in a decade.
We also had a visit from "Elvis" himself. Seriously. Viva
Las Vegas!
"Making Ourselves Experts" could be the
subtitle of our gathering as we had ample
opportunities to share and now broadcast what we learned in Vegas.
We certainly hit the
Jackpot with valuable content provided by our scheduled speakers,
and also the
immeasurable value of the sharing ideas over the course of the weekend
during happy
hours and mixers. Ask anyone who attended, and you'll certainly
hear that we dug deeper
into media buying trends and opportunities for indoor, thanks to
presentations and round
table discussions that were spearheaded by Leith El Hassan from
Ad Council, and Ron
Speechly from SRDS. Our Keynote Speaker, Kent Lewis, from Anvil
Media added a true
golden nugget, with his presentation on adding "placed based"
technologies to our
offerings with ancillary ideas from QR Codes, Near Field Technology,
SMS and how we
can all “ Maximize and Amplify” our client's campaigns
via emerging trends in Mobile.
While some members are at the forefront of using the latest technologies
(and how they
tie in with Social Media, websites and publicity), Kent also hit
on the next wave of products
and services that we as indoor operators have huge upside opportunities.
VIEW
NOW
Add to that Elvis. Ok really we did have Elvis,
albeit it was "Mini-Elvis", and LA-based
entertainer who bills himself as "Mini-E-the miniature Elvis
impersonator", who regaled
the group with everything from Elvis to rap during a hospitality
party in one of the resort
suites. To catch a glimpse VIEW
NOW
You'll soon see and hear that what happened in Vegas,
certainly wont stay in Vegas as
our members start adding some of the ideas, and offerings to their
indoor operations
over the next year.
Viva Las Vegas and Viva Indoor Advertising!
John Koenig
IBAA Executive Director.
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