Indoor Billboard Advertising Association

INDEPENDENT RESEARCH TELLS US...

The buzz around the
water cooler...

"Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences." -Adweek

"The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy." - Fortune

Need More Information?

> Contact Us
(503) 998-3465

John Koenig, IBAA President

Convinced?

> Join now and you'll
immediately receive:

Opportunity to Network and Learn
from Others at our Annual IBAA Convention
Potential to participate in Pay Per
Inquiry AD Campaigns
National Ad Council campaigns
Potential ad-sharing revenue with
other members
Continuing education to help run your
business more effectively
A link to your website
and more...

Save the Date
IBAA National Meeting

Sunday, October 25, 2009
Tuesday, October 27, 2009
Vintage Villas - Austin, Texas
For more information contact us at info@headlinesindoor.com

"Consumer attitudes toward restroom advertising were found to be very positive with as much as 98% of those surveyed indicating a favorable reaction."
> Arizona State University Study

Retention of impressions generated by restroom advertising was found to be on average 40% stronger than impressions generated by other media.
> Rice University Study

"When restroom advertising viewers are shopping for a product or service, retention
of that particular product or service advertised raises to an 85% rate."
> Market Intelligence Media Research

WHO NEEDS THE IBAA...

> Advertising Agencies looking for the most bang for their client's buck
> Anyone who has a product or service to sell
> Existing indoor billboard companies
> Anyone wanting to open a restroom advertising company

The IBAA is the first stop for advertising agencies, entrepreneurs and businesses looking for the most cost-effective, targeted way to advertise their product. Since 1998, the IBAA has served as the information clearinghouse, promotional arm and regulatory agency for restroom advertising companies throughout the United States and Canada.

Restroom advertising captures the attention of the young and affluent* 21-35 year old demographic. While sometimes referred to as "non-traditional" advertising, restroom advertising is widely-recognized as an extremely targeted, well-received advertising medium.

*NEWAD Media