Indoor billboards reach a variety of demographics; and the use of indoor billboards by national, regional, and local advertisers has increased dramatically in recent years, in part, due to its ability to target a specific market.

Advertisers are attracted to this medium for a number of reasons including:

• The opportunity to reach a captive audience.
• The ability to target by age, gender, income, lifestyle, and/or geography.
• The capability to reach people who are on the move and are otherwise difficult to reach with other media.
• It's a low cost, affordable ad medium.
• The audience is active and usually in a positive frame of mind at locations where indoor bathroom billboards are viewed.
• People are spending money at the sites; audience has discrectionary income.

Take a moment to view our Indoor Advertising Member Directory and learn about markets served by the whole IBAA member roster.

Are you a company that serves the indoor advertising industry in some capacity? We are looking for associate members. Inquire with us while we still have opportunities. There are limited slots by industry. More information about associate membership can be found in our Join the IBAA section.

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Approximately 76% of women and 83% of men over 6 and under 70 years of age use a public restroom each day.
(Source IBAA)