Indoor Billboard Advertising Association

Where you'll find us

Sample National Rates

'Single' (8.5"x11")	$40-$65/month/ad*
'Double'(17"x11")	$75-$125/month/ad*
'Poster' (17"x22" or 14"x16")	$125-$175/month/ad*

*Rates vary depending on IBAA Member. Consult member list for details or contact the IBAA for assistance

Cost Effective - The lowest cost per thousand advertising, about a half cent per reader.
Flexibility - Indoor clients change the ad as often as monthly, allowing clients to take advantage of sales, specials and holiday promotions.
Full Color/Uncluttered - Your company will be represented with beautiful full color ads that are not mixed in with 100’s of other ads and competing information as they would be with most newspaper or magazine ads.

Research

What product categories do well?

Any product that targets a specific gender
Automotive, entertainment, electronics and other products that appeal to a young, male demographic do well.
Products used in bathrooms like shavers and deodorant work. Erectile dysfunction
pharmaceuticals are also a natural.
Sports-related products like athletic apparel
Point-of-purchase products

Demographics

Fans attending games in sports arenas, customers at local night spots and gym rats are generally adults 18-49, skewed heavier to men, and are pre-qualified consumers with disposable income.
The breakdown is 60 percent male to 40 percent female, according to a 2000 Scarborough Research study.
Half of the audience has an annual income of $50,000-plus.

What the advertising industry is saying about our medium:

The press loves it...

"Restroom advertising is naturally an efficient medium for targeting strictly male or female audiences." -Adweek

"The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money. Restroom ads also allow companies to target a gender with 100%
accuracy." - Fortune

"If you went to the restroom three times, you'd read it again and again. Not only can indoor billboards reach a very discerning customer, but they've got that customer's undivided attention." - Inc.

"Now Madison Avenue has invaded the restroom. It's surprising nobody has thought of this before."
- Newsweek

"Talk about a captive audience!"
- The Jacksonville Business Journal

"Rest assured people have to read your ad... market studies have proven it to be effective."
- The Business Journal

"What a perfect place for an ad."
- The Houston Chronical

"This was the only place in the world people would stand in line to read the advertising."
- The Boston Globe

...And the research proves it!

“Consumer attitudes toward restroom advertising were found to be very positive with as much as 98% of those surveyed indicating a favorable reaction.”
- Arizona State University Study

“Retention of impressions generated by restroom advertising was found to be on average 40% stronger than impressions generated by other media. Also, the unusual and unexpected nature of restroom advertising commands focal levels of attention, thus enabling better comprehension and longer lasting impressions. Customers spend significant time reading restroom ads with no distractions."
- Rice University Study

"Of restroom advertising viewers, 98.9% reacted positively or neutral to seeing ads in the restroom facilities." - Barbour & Monroe Marketing Research Studies

"When restroom advertising viewers are shopping for a product or service, retention of that particular product or service advertised raises to an 85% rate."
- Market Intelligence Media Research