Indoor Billboard Advertising Association

"Young and Affluent"
A lucrative segment

Individuals ages 21-35
More spending power (Ind. Income $44K vs. $33K) and love using it...
Spend 52% more on average than 18-49 years old as a whole.

"Young and Affluent"
A socially active and outgoing segment

Spend an average of 21 hours / week on out-of-home activities
In the past 30 days, they:

Went to a restaurant: 98% (they went an average of 8.8 times!)
Went to bars/Nightclubs: 89% (they went an average of 5.9 times)
Went to Health & fitness centers: 53% (they went an average of 4.8 times)

Indoor Advertising
A sure way for your message to get across

Using indoor advertising is a powerful way to reach the “core” of the Young & Affluent! (21 to 34 year olds with a household income of $45k+)

80% say that they generally catch their attention

79% say that they usually read their content (which means that 99% of those who notice them usually read them).

62% say that it is an interesting way to learn more about products and services available on the market.

Indoor Advertising
Best at capturing your audience's attention

Attention given to ads while consuming various media:

Indoor Advertising
Powerful drive to action

Action taken in past 3 months after having viewed an advertisement:

Visited a website

Visited a specific store

Purchased or sought more info about an existing product/service

Purchased or sought more info about a new product/service

Indoor Advertising
Appreciated for its non-intrusive nature

77% of the Young & Affluent think there are too many ad interruptions on TV.

49% of the Young & Affluent find that newspapers are too cluttered with ads.

Only 14% do not welcome the presence of framed ads in public washrooms.

* All statistic information from NEWAD Canada Media

Interview with IBAA President John Koenig

“Other than word-of-mouth, indoor advertising draws the most customers, more even than advertising on Google.” -”NO STALLING: ‘INDOOR’ MARKETING CATCHES ON”

“It's the only advertising medium that's immune to customer avoidance,” - “OLDEST AD MEDIUM BECOMES NEW AGAIN”

Bar and nightclub customers use the restroom an average of 3.2 times -YOUR CLIENT SINGING IN THE REST ROOM

"Though relatively small in size -- the Indoor Billboard Advertising Association estimates its North American revenues will reach $50 million this year, compared with the $5.5 billion spent on outdoor advertising -- advertising in restrooms in bars, restaurants, airports and shopping centers is on the rise, up 14% from 2003, which rose 12% over the year before." - MARKETERS CHASE CONSUMERS INTO THE BATHROOM

"Over three out of four restroom visitors interviewed, or 78 percent, recalled one or more of the restroom ads, according to the Audits & Surveys Worldwide study... Nearly 75 percent of interviewees felt that ads in restrooms are more noticeable than or equally as noticeable as ads appearing in other media, according to the Audits and Surveys study." - YOUR CLIENT SINGING IN THE REST ROOM

"In a restroom for one to three minutes we own you. It's a liability to turn left or right at a urinal." - Marc Miller, president of New York-based InSite Advertising

View our Press Room for full articles
> Read Now

Media folks are up on alternative media
> Read Now