IBAA — For Nonprofits & PSA
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For nonprofits & PSA

Advertising for good.

Put public-service messages where people can't scroll past them — in the real-world venues where communities gather, through IBAA's national network of local operators.

PSA Ads in Public
Public Service Campaigns

National partnerships. Local placements.

The IBAA serves as the central point of contact for national PSA campaigns from nonprofit organizations and their agencies, coordinating donated advertising space across participating member markets. For years, the IBAA has worked with the Ad Council and other nonprofit partners to bring important public service messages to communities across the country.

One campaign. One point of contact. A trusted network of indoor firms donating space and lending a hand for the greater good.

The IBAA is honored to serve on the Ad Council's Trade Association Advisory Committee, bringing indoor and restroom advertising to the table alongside major media industry groups. Representing indoor and restroom advertising alongside television, radio, newspapers, traditional out-of-home, and digital media.
Ad Council Ads in Public
Why indoor for PSAs

Seen. Not Skipped. Remembered. On Repeat.

Captive Attention

Captive attention

Messages in real-world settings where people have time to notice them — not simply skipped or scrolled past, but right there in the moment, with opportunities to see them again and again.

Real People. Real Places

Real People. Real Places.

Bring PSA campaigns to the local places where real people live, celebrate, work, shop, dine, and gather — alongside the everyday moments and experiences that make each community.

Targeted and Flexible

Targeted and Flexible

Reach different markets and demographics with the ability to tailor your creative to the people and places you're trying to reach.

Collective Impact

Collective Impact

The IBAA coordinates national PSA campaigns across its member network, bringing important messages to communities through indoor and restroom advertising — and lending a hand for the greater good.

Exlpore Indoor Advertising Research

Tell Us About Your PSA Campaign.

1

Tell us about your cause

Reach out to the IBAA with your public service campaign goals, audience, markets, and timing. We'll help explore the possibilities across our member network.

2

Connect with members

The IBAA coordinates placements with local operators across your markets.

3

Your message runs locally

Your PSA reaches communities where they gather, market by market.

In good company

Trusted PSA partners.

Ad Council
OOH Good
Goodwill
Moore
PSA's in Real Places

Campaigns in Action

YOUR PSA MESSAGE MATTERS

Let's Spread The Word

IBAA members donate available indoor advertising space to nonprofits, public agencies, and agencies working on their behalf. Tell us about your public service campaign, and we’ll connect it with participating members across the IBAA network.

  1. Tell us about your organization. Share your name, organization, and email address.
  2. Tell us about your cause. Briefly describe the issue, campaign goals, and people you’re trying to reach.
  3. Tell us about your campaign. Include general audience, campaign message, estimated start date, expected campaign length, and other details that will help us understand the request.
  4. Share your production and fulfillment budget. Let us know what funding is available for printing, production, and digital fulfillment so we can better assess potential opportunities.
  5. Submit your request. Our PSA coordinator will review the details and follow up within 3–5 business days.

Have artwork already? Mention the format in your message and we'll send venue-ready specs.