Industry News, Conference Info John Koenig Industry News, Conference Info John Koenig

Leveraging Generative AI to Boost Your Profitability: Key Insights for IBAA Members

In a May 16th, 2025 presentation to IBAA members, Kent Lewis, Executive Director of NextNW, shared valuable insights into how generative AI can transform business operations and marketing strategies to improve profitability. As the advertising landscape continues to evolve, staying ahead of technological innovations has become crucial for sustainable success in the indoor advertising industry.

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John Koenig John Koenig

IBAA 2025 Conference Recap: Bringing More Indoor to the People!

The 25th Annual IBAA Conference hit  Las Vegas and the Golden Nugget Hotel & Casino like a jackpot — Oct 22-23rd; two days of big ideas, bold strategies, and plenty of networking. We kicked off with a Happy Hour reception Wednesday, Oct 22, at Atomic Liquors — the classic Old Vegas bar where locals once 

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