IBAA Members, Sponsors, and Friends!
Big thanks to everyone who attended and contributed to our IBAA Conference last week March 26-27th at the Plaza Hotel and Casino in Las Vegas!
It’s always added value to get input from speakers, Zoom presenters, and long-term members sharing stories.
(We also had the good fortune to cross paths with actor Bill Murray!)
No matter that we’ve been doing it for now 24 years, it’s always re-energizing to return post IBAA conference with new views on how to stay top of mind.
We continue to prove that Indoor Advertising is more relevant than ever, especially in this ‘overstimulated’ media era with constant buzzing from smart phones, social media, streaming s and pop ups etc. It’s obvious that our advertising cuts through the clutter, demands attention, and influences shopping behavior. It’s the real “Nature” of indoor that is the selling point.
Special thanks our keynote speaker Paul Crowder, Business Director at Billups, who got us up to speed on media buying trends, and staying top of mind with agency buyers, and what’s new for 2023 in Out of Home relevancy, and the media buying landscape.
We had a partnership opportunity shared by Chris Risch, COO at Terraboost, which allows members to resell “wellness station-kiosk billboard” space via their network in over 30,000 supermarkets, drug stores, malls, and other trafficked venues.
Alex Mauritz, CEO, Barcast.tv and Text Rebates, shared his liquor brand text rebate loyalty programs, and an opportunity to resell their concept to your existing or potential clients. His firm also offers our members the ability broker/re-sell bar venue place-based television campaigns to your existing or new clients via their relationship with Atmosphere.tv.
“Geofencing” and the ability to target your client or venue partner message to smart phones proximate to an area audience, is a perfect tie-in with our medium. Scott McIntosh, CEO at Digital Treehouse, shared his Geofencing service partnership with long term IBAA Member Ruben Garcia, President of Johnny Boards, adding color commentary on their relationship and how members might add Digital Treehouse’s service to maximize ad budgets, or provide value to locations. You can link to Scott’s presentation here.
We also had “boots on the ground” discussions in a round table format with input from newer Indoor Members on their challenges ramping up markets during the return to ‘normal’ post-Covid, and it was revitalizing to share stories find out what’s ‘selling’ and new angles. Also we covered how to best leverage the implementation of “digital displays”, indoor television, and traditional “static” indoor boards to sell a buffet of media offerings.
Many of us attended the complimentary Bar and Restaurant Expo, which we tied in with our gathering. It was apparent from the energy, the amount of brands, and attendees at the Expo this year, that socializing is back in business and it bodes well for our medium with this important segment industry partner.
Happy to announce we’ve elected Ruben Garcia, Johnny Boards as your new IBAA President, and also new IBAA Member, Brandon Zunker, of Drip Media as your new IBAA Vice President.
Gratitude to previous IBAA President John Jolley, Big Guys Inc, for staying active on our board with the title of IBAA Past President. Also thanks to Deborah Johnson, Whizz Advertising re-elected as IBAA Secretary, and Tim Shoemaker, Headlines Indoor, our IBAA Treasurer who keeps us legit. We had a big help from David Turner, MacMann & Tate, who pulled together our event.
I’ll have to share the Bill Murray story later, or if you’d like to catch up with the source, reach out to John Jolley and he’ll get you up to speed with a very very “short story” about his encounter.
(We’re hoping Bill takes John’s offer to come speak at the 25th Annual IBAA Conference next year! Stay tuned).
Here’s to keeping us rolling out more Indoor and sharing ideas.
Reach out with questions and stay in touch!
Cheers!
John Koenig
Director
Indoor Billboard Advertising Association (IBAA)
1816 NE Alberta Street, 7th Floor
Portland Oregon 97211
503-998-3465
