Hope your NCAA Brackets are just as successful as our 2019 IBAA Conference at the Golden Nugget!
Thanks to all who attended, sponsored and presented in Las Vegas. March 19th and 20th!
I always return to my desk post conference reinvigorated about our industry and the shared opportunities as a group.
This conference in particular we really dug deep into what is working in Indoor, how to best keep our individual market offerings at the forefront of media opportunities, and how to stand out to agencies, clients, and our readers in an even more cluttered media environment.
We hit on agency buying tools with Craig Miller, from Kantar Media/SRDS with ideas to individually and collectively share in raising the profile of Indoor with Out Of Home Media buyers and core agencies.
Delving into the future of indoor, Brian Wyatt, New Ad, shared his company’s growth has evolved from from indoor and restroom media, to full experiential place-based advertising with static boards, to digital offerings, to lifestyle sampling and cutting edge technology.
We tied into the future of indoor, thanks to our sponsor Digital Treehouse’s Scott McIntosh for explaining Geofencing, and how his firm partners with indoor companies to add mobile tech to our place based billboards, our relationship with venues, and amplifying our ad messaging, while presenting new revenue opportunities to build relationships and brands.
As a more Indoor-Restroom firms are adding digital displays to their billboard placements, it was key to have Jefferson Cooper from sponsor Trusign sharing their bullet proof digital signage in person. We had real-time input from AllOver Media’s Tony Jacobsen, who is utilizing the Trusign system in his venues, and has grown from being an industry leader in static indoor displays, to the forefront of place based restroom digital signage.
Indoor is really ‘social media’, and we were able to get up to speed on the changing landscape of social applications thanks to Kent Lewis from Anvil Media. Kent hit on how to best utilize Instagram, Facebook, LinkedIn and other platforms to add impact to ad campaigns, go viral amongst our captive ad readers, and also build brand loyalty with clients. He also dug deep into how to best use these tools to access media buyers, budgets and generate social media buzz.
The IBAA has collectively been networked thanks to our shared belief in ‘giving back’ to share messaging that can lend a hand, and also build awareness for the validity of Indoor and Restroom advertising to agencies. Input from member markets is that Public Service Advertising (PSA) campaigns are some of the better long term clients and big believers in the power of our captive audience and its use in changing reader behaviors and raising awareness.
Big thanks to James Baumann, CEO of Goodwill Communications, for giving his agency perspective on the trends in PSA campaigns, and how we individually, and as a group can help. Building our local advertiser base alongside of local, regional and national PSA messaging lends more credibility to our industry, and also leverages long term paying PSA campaigns from our local market agencies and advertisers.
I’d also like to thank Randy Levine and his firm Valley Industrial Products, for sponsoring our event and sharing some information about their adhesive products that members have been using to keep their frames on the walls in some of the countries roughest bar and restaurant venues.
Speaking of frames, thanks to Snap! Display Frames and their continued solid support and sponsorship of the IBAA
I’m grateful to our IBAA Officers and Board for helping pull together the event, especially to David Turner, Johnny Advertising, for coordinating the site and details; IBAA Treasurer, Tim Shoemaker (Headlines Indoor), for keeping things paid; and Past IBAA President Ruben Garcia (Johnny Boards) for printing materials, AV, and website support.
I’d also like to extend gratitude to IBAA President, John Jolley (Big Guys Inc); IBAA Vice President, Deborah Johnson (Whizz Advertising); and IBAA Secretary Brok McFerron (Billygoat Group); for all their support over the past year.
Aside from the content, the big payback in belonging to the IBAA is the shared experience of operating in our industry, being able to make a phone call to other members, having friendly free input, and building relationships.
We’ll be working this year (and the year after that and so on) to keep on doing things correctly and growing Indoor Advertising!
Reach out with questions and stay tuned!
Lather, Rinse, Repeat!
Indoor Billboard Advertising Association (IBAA)
1816 NE Alberta Street, 7th Floor
Portland Oregon 97211
Water Closet Media