Indoor Advertising

Helping Advertisers Grow.

annual conference update

IBAA Board of Directors Meeting 2024 Recap!

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The IBAA Board of Directors wrapped up a meeting at the Plaza Hotel in Las Vegas on March 19-20, 2024, where they set the stage for exciting changes and opportunities to grow Indoor!

The board discussed boosting membership outreach, planning for future PSA involvement and big news on an opportunity to represent our industry via Ad Council. 

Board members also represented the industry at the adjacent  Bar & Restaurant Expo. We brainstormed ideas for the next IBAA Member Sponsor Conference and proposed shared virtual learning opportunities for members and partners.

We’re thrilled to announce Brandon Zunker of Drip Media as the new IBAA President!  He takes over the role from Ruben Garcia (Johnny Boards), who now serves as IBAA Treasurer, succeeding Tim Shoemaker (Headlines Indoor). Tim remains an integral part of the team, and we appreciate his dedication to keeping our financials on track.

Deborah Johnson of Whizz Advertising rounds out the board as IBAA Secretary, while John Jolley of Big Guys Inc takes on the role of IBAA Vice President. Both contributed their valuable insight at the meeting.

We’re honored to announce that the IBAA has been invited to join the Ad Council Trade Association Advisory Committee (TAAC)!

IBAA Executive Director, John Koenig will work alongside other national media trade association leaders to collaborate on spreading positive Ad Council PSA messaging, meanwhile boosting the IBAA’s profile.

The TAAC brings together industry executives from across the media ecosystem to share perspectives on challenges and opportunities in their fields. As part of the committee, the IBAA will:

· Connect with Industry Leaders: Join forces with other trade association leaders across the industry for collaboration and networking.

· Access Comprehensive Resources: Gain access to well-researched messaging and campaign materials to empower and support association members.

· Tap Into Expert Insight: Benefit from Ad Council teams, expert advisors, and valuable resources like campaign research, best practices, and case studies.

· Be Recognized: High profile acknowledgement as a member of the Trade Association Advisory Committee on the Ad Council’s website, alongside other esteemed committees.

· Gain Year-Round Media Coverage: Leverage ongoing press opportunities throughout the year for enhanced visibility.

· Share Thought Leadership: Showcase IBAA expertise and industry knowledge.

· Highlight Successful Partnerships: Present our successful partnership case studies at Ad Council Board meetings and industry events.

We’re looking forward to participating in the TAAC and sharing details with IBAA Members as it progresses!

A big thank you to the IBAA Directors for their hands-on leadership and steering the IBAA. 

We’re excited to expand the reach and impact of Indoor Advertising!


Cheers!

John Koenig

Director

Indoor Billboard Advertising Association (IBAA)

1816 NE Alberta Street, 7th Floor

Portland Oregon 97211

503-998-3465

www.indooradvertising.org

IBAA Conference 2020 Postponed

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3/12/2020
We’re postponing our March 29-30th IBAA Conference with the concern for health and safety of everyone. 
We’ll look at other dates and options once we’ve a clearer picture.  We’re all in this together.
Thank you for the support of Indoor Advertising.
Sincerely,
John Koenig IBAA Director
& the Officers and Board of the IBAA
Join us for our 23rd IBAA Conference and also attend the Nightclub & Bar Show!

Register now and join us March 29th-30th as we’ve scheduled our 2020 IBAA Conference to coincide with Nightclub & Bar Show in Las Vegas, and have free NCB Expo Passes for early bird IBAA registration!

We’ll be hosting our IBAA Conference at the Plaza Hotel & Casino with a beverage reception on the evening of Sunday, March 29th, followed by IBAA content the full day on Monday, March 30th.

The Plaza is a newly renovated hip mid-century modern outpost located on Fremont Street, and voted best hotel in Downtown Las Vegas. We’ve a link with discounted room rates for attendees on 3 nights (3/29-3/31) so you can stay longer and take in March Madness as well as the NCB Show. Discounted Room rates $54-65 per night (plus tax/resort fee)

Here’s the added value-we’ve secured free entries to the NCB Show (a $99 value) limited to the first 8 to register for our Conference (Access to the NCB exhibition hall on all 3 Days, access to a workshop, swag and all related parties happening at the NCB Show located in the Las Vegas Convention Center).

Our industry is aligned with the bar, beverage, and restaurant industry, and here’s a chance to check out what’s new, access potential advertisers, new venues, and ancillary add on products for your operation. The show runs 3/30-4/1 and you’ll have ample time to check out the Expo and related seminars, as well attend our IBAA meeting on Monday, 3/30. It’s a short hop from the Plaza to the Convention Center and the NCB Expo Hall.

IBAA Conference Early Bird Registration runs until Jan 10th, 2020 for a mere $195 ($225 after), and includes exhibit hall NCB pass for first 8 registrants (must be a current IBAA member or sponsor, one pass per party).

Registration includes our happy hour beverage reception on the evening of Sunday 3/29 and the IBAA Conference content the full day on Monday the 30th. Monday ramps up with an Indoor Firm only breakfast, followed by speakers, sponsor content (frame suppliers, digital display ideas, ancillary ad opportunities), advertising sales trends, and more ideas on growing your indoor advertising opportunities from industry experts. We’ll have a catered lunch and post conference happy hour networking.

*Register for the IBAA Conference at this link

(If you’d rather pay-register via check (or Venmo) let me know and I’ll forward an invoice)

*Book Your Rooms at the Plaza with discounts applied at this link

(or dial 800-634-6575 and use the code SBILLA)

We’ll be scheduling our content, speakers and round table sessions.

If you’re interested in sponsoring and presenting to our group, reach out and we’ll make it happen!

Looking forward to seeing everyone in Las Vegas!

Cheers!

John Koenig
Director
Indoor Billboard Advertising Association (IBAA)
1816 NE Alberta Street, 7th Floor
Portland Oregon 97211
503-998-3465
www.indooradvertising.org

IBAA Conference 2019! March Madness Recap+Thanks for Attending!

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Hope your NCAA Brackets are just as successful as our 2019 IBAA Conference at the Golden Nugget!

Thanks to all who attended, sponsored and presented in Las Vegas. March 19th and 20th!

I always return to my desk post conference reinvigorated about our industry and the shared opportunities as a group. 

This conference in particular we really dug deep into what is working in Indoor, how to best keep our individual market offerings at the forefront of media opportunities, and how to stand out to agencies, clients, and our readers in an even more cluttered media environment.  

We hit on agency buying tools with Craig Miller, from Kantar Media/SRDS with ideas to individually and collectively share in raising the profile of Indoor with Out Of Home Media buyers and core agencies.  

Delving into the future of indoor, Brian Wyatt, New Ad, shared his company’s growth has evolved from from indoor and restroom media, to full experiential place-based advertising with static boards, to digital offerings, to lifestyle sampling and cutting edge technology.  

We tied into the future of indoor, thanks to our sponsor Digital Treehouse’s Scott McIntosh for explaining Geofencing, and how his firm partners with indoor companies to add mobile tech to our place based billboards, our relationship with venues, and amplifying our ad messaging, while presenting new revenue opportunities to build relationships and brands.  

As a more Indoor-Restroom firms are adding digital displays to their billboard placements, it was key to have Jefferson Cooper from sponsor Trusign sharing their bullet proof digital signage in person. We had real-time input from AllOver Media’s Tony Jacobsen, who is utilizing the Trusign system in his venues, and has grown from being an industry leader in static indoor displays, to the forefront of place based restroom digital signage.

Indoor is really ‘social media’, and we were able to get up to speed on the changing landscape of social applications thanks to Kent Lewis from Anvil Media. Kent hit on how to best utilize Instagram, Facebook, LinkedIn and other platforms to add impact to ad campaigns, go viral amongst our captive ad readers, and also build brand loyalty with clients. He also dug deep into how to best use these tools to access media buyers, budgets and generate social media buzz.

The IBAA has collectively been networked thanks to our shared belief in ‘giving back’ to share messaging that can lend a hand, and also build awareness for the validity of Indoor and Restroom advertising to agencies. Input from member markets is that Public Service Advertising (PSA) campaigns are some of the better long term clients and big believers in the power of our captive audience and its use in changing reader behaviors and raising awareness.

Big thanks to James Baumann, CEO of Goodwill Communications, for giving his agency perspective on the trends in PSA campaigns, and how we individually, and as a group can help. Building our local advertiser base alongside of local, regional and national PSA messaging lends more credibility to our industry, and also leverages long term paying PSA campaigns from our local market agencies and advertisers.

I’d also like to thank Randy Levine and his firm Valley Industrial Products, for sponsoring our event and sharing some information about their adhesive products that members have been using to keep their frames on the walls in some of the countries roughest bar and restaurant venues. 

Speaking of frames, thanks to Snap! Display Frames and their continued solid support and sponsorship of the IBAA

I’m grateful to our IBAA Officers and Board for helping pull together the event, especially to David Turner, Johnny Advertising, for coordinating the site and details; IBAA Treasurer, Tim Shoemaker (Headlines Indoor), for keeping things paid; and Past IBAA President Ruben Garcia (Johnny Boards) for printing materials, AV, and website support.  

I’d also like to extend gratitude to IBAA President, John Jolley (Big Guys Inc);  IBAA Vice President, Deborah Johnson (Whizz Advertising); and IBAA Secretary Brok McFerron (Billygoat Group); for all their support over the past year.

Aside from the content, the big payback in belonging to the IBAA is the shared experience of operating in our industry, being able to make a phone call to other members, having friendly free input, and building relationships.   

We’ll be working this year (and the year after that and so on) to keep on doing things correctly and growing Indoor Advertising!

Reach out with questions and stay tuned!

Lather, Rinse, Repeat!

Cheers!

John Koenig
Director
Indoor Billboard Advertising Association (IBAA)
1816 NE Alberta Street, 7th Floor
Portland Oregon 97211
503-998-3465
www.indooradvertising.org

John Koenig
President
Water Closet Media