Indoor Advertising

Helping Advertisers Grow.

Ruben Garcia

2023 IBAA Conference-Join Us in Vegas March 26-27th @ The Plaza

by

Happy to announce the registration details for our 2023 IBAA Conference March 26-27th at the Plaza Hotel and Casino in Las Vegas!

Once again we’ve timed our gathering alongside the Bar & Restaurant Expo with the added value of free Expo passes to the first 15 to register for the IBAA Conference(a $99 value). We’ve had access to this event in the past, and it’s been terrific to align with an industry that is tied to our medium and you’ll have time to visit the Expo 3/28 and 3/29 at the Las Vegas Convention Center.

We’ve our main IBAA meeting Monday (3/27) from 9:30am-4pm (including a catered lunch) at the Plaza, and as of this note we’ve solidified a speaker in Paul Crowder, Business Director from Billups. We’ll be adding to the schedule and angle content related to media buying trends, local sales trends, digital displays, geofencing, and social media ample with input from our members.

We’ll kick things off with a Happy Hour on Sunday evening (3/26), and a post-conference Happy Hour on after our meeting on Monday afternoon.

For those who’ve attended in the past (this our 24th IBAA Conference!), it’s obvious the big payback has been sharing stories over Happy Hour, and socializing with Members and Sponsors in a lively setting. There will be ample time to check out the Expo as well as explore Las Vegas and Fremont Street. Add to that it’s March Madness.

The Plaza has been remodeled this year, with refreshed rooms, and they’ve new on premise dining and drinking options. They’ve offered us some amazing deals on Room Rates for our meeting period but also options to arrive early and stay a few days post conference (vacation?).

Register to Attend

Cost to attend is $95 for any current IBAA Member/Associate Member with any additional attendees at $75 per person.

To register via PayPal.com please pay here

(If you’d like to pay via Check, please reach out)

Book Discounted Rooms at the Plaza

We’ve a limited ‘block of rooms with deeply discounted rates for our group (check it out-$58 Sunday/$35 Monday/$33 Tuesday/$39 Wednesday plus resort fee-taxes)

Book your room online with discounts applied before 2/24 at this link here, or call the Plaza directly at 1-800-634-6575 and use Passcode SIBAA23

Join Us in Vegas!

If you’re interested in speaking, sponsoring or joining us, please reach out!

We’re looking forward to seeing everyone and keeping Indoor Advertising vibrant and relevant!

Cheers to 2023!

John Koenig

Director

Indoor Billboard Advertising Association (IBAA)

1816 NE Alberta Street, 7th Floor
Portland Oregon 97211
503-998-3465

www.indooradvertising.org

2022 IBAA Conference Re-Cap! Thanks for Joining Us in Vegas…More Indoor Advertising Ahead!

by

Thanks to all the folks able to attend and support our IBAA 2022 Conference and shindig March 22-23rd in Las Vegas!

With the head spinning past 2 years, it was invigorating and inspiring to reconnect with members who’ve done their share of pivoting, re-booting, and that other overused word, ‘navigating’ the indoor advertising landscape.

Just seeing members who are always long term friends ‘in person’ was refreshing.

Knowing we’re all a phone call or email away from getting solid advice and input from a fellow IBAA-er is always the big payback for belonging to our group, and we had a few ‘first timers” in attendance who can now attest to that value.

(Another added value was being able to rattle each other over our March Madness loyalties and give each other friendly grief and bet on a few games. I’m certain most of our brackets are beyond busted-hah!)

Tying our event with the Bar & Restaurant Expo provided good synergy, and our attendees were able to check out the expo center free of charge and connect with brands, and other add-on ideas that might fit relationship offerings for their venues and clients.

I’d like to thank our conference sponsors and speakers who provided us ample content with many of us are looking to add new avenues to connect with our indoor and socially active audiences.

We had a keynote sponsorship and presentation from uRhere – SellrTV with place based interactive digital tablets placed in liquor stores and dispensaries and a no cost opportunity for IBAA members to add a digital advertising sales platform. They also shared an opportunity to convert static board locations to digital via a partnership sales relationship. Big thanks to Tom Miller CEO and John Wheating Director of uRHere-SellrTV for sponsoring our group.

Another place based venture and insight was shared by Alex Mauritz and Keven Stefanek of Barcast.tv and Barpoints with their program of advertising content on television screens in bar venues, liquor stores, as well as customer loyalty program app and text rebate rewards which add value and tangible ROI information in real time to advertisers.

As we get closer to a post-Covid return to some “normal” in Out of Home media buying, we we’re lucky to have keynote speaker Paul Crowder, Business Director at Billups get us up to speed on agency media buying trends, the status of “programmatic” advertising, as well as how to position ad inventories to land agency work. Paul’s attended our conference previously, and was an open book on how Billups works with clients to track down the best placements for OOH locally and nationwide.

The word “pivot’ might be the other overused word of the pandemic, but we wrapped up with a roundtable discussion on what adaptations members have made to stay relevant over covid lockdown venue closures, and what members have continued to keep as part of their offerings now that the world is opening up.

Ruben Garcia, IBAA Past President and CEO of Johnny Boards shared his experience on maintaining relevancy in his market by accessing ample PSA budgets, and working directly with nonprofit and government organizations that needed messaging over the Covid shut down period, no matter that social venues were closed. Ruben shared his ‘pivot’ story and his work doing place based media externally, which he’s now leveraged those clients into his indoor portfolio.

I’d also like to thank Randy Levine from Valley Industrial Products for sponsoring our catered lunch and continued long term support of the IBAA. Valley Industrial Products has supplied many of our IBAA Members with pressure sensitive tapes which do a rock star job of keeping our Indoor Displays on walls despite the brute force attempts of folks to try to wrestle displays down.

Kudos to Tim Shoemaker, IBAA Treasurer and CEO of Headlines Indoor, as well as David Turner of McMann & Tate Advertising, for pulling together many of the behind the scenes details of our gathering.

As the children’s song goes “…the more we get together…the happier we’ll be…”, the best portion of our conference year in and year out, is our ability to gather and share stories of what’s working and also preach the intrinsic value of our medium of indoor-restroom and placed based captive audience advertising.

We’ll continue to keep the IBAA focused on keeping Indoor Advertising relevant and top of mind for agencies and advertisers and our captive readers.

For those unable to attend, we’re open to suggestions on IBAA Conference 2023 and we’ll look for similar tie-in events, or activities to bring the group together.

Please feel free to reach out with questions and thanks again for supporting our industry… it means a lot!

Cheers!

John Koenig

Director

Indoor Billboard Advertising Association (IBAA)

1816 NE Alberta Street, 7th Floor

Portland Oregon 97211

503-998-3465

www.indooradvertising.org

IBAA Conference 2020 Postponed

by

3/12/2020
We’re postponing our March 29-30th IBAA Conference with the concern for health and safety of everyone. 
We’ll look at other dates and options once we’ve a clearer picture.  We’re all in this together.
Thank you for the support of Indoor Advertising.
Sincerely,
John Koenig IBAA Director
& the Officers and Board of the IBAA
Join us for our 23rd IBAA Conference and also attend the Nightclub & Bar Show!

Register now and join us March 29th-30th as we’ve scheduled our 2020 IBAA Conference to coincide with Nightclub & Bar Show in Las Vegas, and have free NCB Expo Passes for early bird IBAA registration!

We’ll be hosting our IBAA Conference at the Plaza Hotel & Casino with a beverage reception on the evening of Sunday, March 29th, followed by IBAA content the full day on Monday, March 30th.

The Plaza is a newly renovated hip mid-century modern outpost located on Fremont Street, and voted best hotel in Downtown Las Vegas. We’ve a link with discounted room rates for attendees on 3 nights (3/29-3/31) so you can stay longer and take in March Madness as well as the NCB Show. Discounted Room rates $54-65 per night (plus tax/resort fee)

Here’s the added value-we’ve secured free entries to the NCB Show (a $99 value) limited to the first 8 to register for our Conference (Access to the NCB exhibition hall on all 3 Days, access to a workshop, swag and all related parties happening at the NCB Show located in the Las Vegas Convention Center).

Our industry is aligned with the bar, beverage, and restaurant industry, and here’s a chance to check out what’s new, access potential advertisers, new venues, and ancillary add on products for your operation. The show runs 3/30-4/1 and you’ll have ample time to check out the Expo and related seminars, as well attend our IBAA meeting on Monday, 3/30. It’s a short hop from the Plaza to the Convention Center and the NCB Expo Hall.

IBAA Conference Early Bird Registration runs until Jan 10th, 2020 for a mere $195 ($225 after), and includes exhibit hall NCB pass for first 8 registrants (must be a current IBAA member or sponsor, one pass per party).

Registration includes our happy hour beverage reception on the evening of Sunday 3/29 and the IBAA Conference content the full day on Monday the 30th. Monday ramps up with an Indoor Firm only breakfast, followed by speakers, sponsor content (frame suppliers, digital display ideas, ancillary ad opportunities), advertising sales trends, and more ideas on growing your indoor advertising opportunities from industry experts. We’ll have a catered lunch and post conference happy hour networking.

*Register for the IBAA Conference at this link

(If you’d rather pay-register via check (or Venmo) let me know and I’ll forward an invoice)

*Book Your Rooms at the Plaza with discounts applied at this link

(or dial 800-634-6575 and use the code SBILLA)

We’ll be scheduling our content, speakers and round table sessions.

If you’re interested in sponsoring and presenting to our group, reach out and we’ll make it happen!

Looking forward to seeing everyone in Las Vegas!

Cheers!

John Koenig
Director
Indoor Billboard Advertising Association (IBAA)
1816 NE Alberta Street, 7th Floor
Portland Oregon 97211
503-998-3465
www.indooradvertising.org

IBAA Conference 2019! March Madness Recap+Thanks for Attending!

by

Hope your NCAA Brackets are just as successful as our 2019 IBAA Conference at the Golden Nugget!

Thanks to all who attended, sponsored and presented in Las Vegas. March 19th and 20th!

I always return to my desk post conference reinvigorated about our industry and the shared opportunities as a group. 

This conference in particular we really dug deep into what is working in Indoor, how to best keep our individual market offerings at the forefront of media opportunities, and how to stand out to agencies, clients, and our readers in an even more cluttered media environment.  

We hit on agency buying tools with Craig Miller, from Kantar Media/SRDS with ideas to individually and collectively share in raising the profile of Indoor with Out Of Home Media buyers and core agencies.  

Delving into the future of indoor, Brian Wyatt, New Ad, shared his company’s growth has evolved from from indoor and restroom media, to full experiential place-based advertising with static boards, to digital offerings, to lifestyle sampling and cutting edge technology.  

We tied into the future of indoor, thanks to our sponsor Digital Treehouse’s Scott McIntosh for explaining Geofencing, and how his firm partners with indoor companies to add mobile tech to our place based billboards, our relationship with venues, and amplifying our ad messaging, while presenting new revenue opportunities to build relationships and brands.  

As a more Indoor-Restroom firms are adding digital displays to their billboard placements, it was key to have Jefferson Cooper from sponsor Trusign sharing their bullet proof digital signage in person. We had real-time input from AllOver Media’s Tony Jacobsen, who is utilizing the Trusign system in his venues, and has grown from being an industry leader in static indoor displays, to the forefront of place based restroom digital signage.

Indoor is really ‘social media’, and we were able to get up to speed on the changing landscape of social applications thanks to Kent Lewis from Anvil Media. Kent hit on how to best utilize Instagram, Facebook, LinkedIn and other platforms to add impact to ad campaigns, go viral amongst our captive ad readers, and also build brand loyalty with clients. He also dug deep into how to best use these tools to access media buyers, budgets and generate social media buzz.

The IBAA has collectively been networked thanks to our shared belief in ‘giving back’ to share messaging that can lend a hand, and also build awareness for the validity of Indoor and Restroom advertising to agencies. Input from member markets is that Public Service Advertising (PSA) campaigns are some of the better long term clients and big believers in the power of our captive audience and its use in changing reader behaviors and raising awareness.

Big thanks to James Baumann, CEO of Goodwill Communications, for giving his agency perspective on the trends in PSA campaigns, and how we individually, and as a group can help. Building our local advertiser base alongside of local, regional and national PSA messaging lends more credibility to our industry, and also leverages long term paying PSA campaigns from our local market agencies and advertisers.

I’d also like to thank Randy Levine and his firm Valley Industrial Products, for sponsoring our event and sharing some information about their adhesive products that members have been using to keep their frames on the walls in some of the countries roughest bar and restaurant venues. 

Speaking of frames, thanks to Snap! Display Frames and their continued solid support and sponsorship of the IBAA

I’m grateful to our IBAA Officers and Board for helping pull together the event, especially to David Turner, Johnny Advertising, for coordinating the site and details; IBAA Treasurer, Tim Shoemaker (Headlines Indoor), for keeping things paid; and Past IBAA President Ruben Garcia (Johnny Boards) for printing materials, AV, and website support.  

I’d also like to extend gratitude to IBAA President, John Jolley (Big Guys Inc);  IBAA Vice President, Deborah Johnson (Whizz Advertising); and IBAA Secretary Brok McFerron (Billygoat Group); for all their support over the past year.

Aside from the content, the big payback in belonging to the IBAA is the shared experience of operating in our industry, being able to make a phone call to other members, having friendly free input, and building relationships.   

We’ll be working this year (and the year after that and so on) to keep on doing things correctly and growing Indoor Advertising!

Reach out with questions and stay tuned!

Lather, Rinse, Repeat!

Cheers!

John Koenig
Director
Indoor Billboard Advertising Association (IBAA)
1816 NE Alberta Street, 7th Floor
Portland Oregon 97211
503-998-3465
www.indooradvertising.org

John Koenig
President
Water Closet Media